Antoinette Marie



What does a brand represent? We ask ourselves this
when we encounter them. Every brand is different in
its own special way. None is the same – particularly
clothing brands! If they were the same then all
consumers would be in uniform – and where’s the fun
in that?

I, Antoinette Marie Joseph-Norris, the co-founder
and creator of L’art d’ Antoinette Marie, created this
brand because of my childhood shopping
experiences… it all started when my mother would
take me shopping and I would cut up the clothes just
to make them look different – I was one picky child
about what I would wear! This became a habit…

When I saw other people wearing the same thing that
I had I would make my mother get a tailor and custom
make my clothing. I despised the idea of being seen in
the same thing as someone else. I just wouldn’t feel
special enough! Every year I created dresses, skirts
and tops that no one else had – just to be different….


I didn’t know what I wanted to do with my life
until my mother refused to spend any more money on
clothing I would cut up… then it all became very clear
what I had to do – become a designer!
I started attending Cape Town College Of Fashion
Design in 2011 and graduated in 2013 – and then The
Antoinette Marie Collection was born! It started up
with just cocktail dresses, then moved on to various
ranges including menswear.


The name L’art d’ Antoinette Marie simply means
the ‘The Art of Antoinette Marie’ – the name I later
chose for my brand. I have collaborated with so many
artistes in showcasing our combined talents that it
ushered in the realization that my creativity in
fashion is MY ART. Today the brand represents ‘avant
garde’ style and versatile wear for both women and
men – ‘one of a kind’ outfits to be worn by a select few

The brand is inspired by street wear, culture and
eclectic art from all around the world. Although a
simple picture can inspire a creative wave within the
brand; it goes far deeper than just that picture, it is an
art form on its own… Consumer needs and the desire
for something different is also part of the inspiration
and motivation for the brand. Little things around
Antoinette Marie are what give the most inspiration.


‘Fashion was never my choice,
Fashion is not my passion,
Fashion is my success’

I succeed in making consumers happy by simply
providing what I found a need for in the clothing
industry – and that’s the best inspiration for my


Founder/ Designer:Antoinette Marie


Location:Cape Town

About the Designer:

“The Creative Industries is without doubt a global billion dollar industry
supplied by artistes from a multitude of genres drawn from a vast ocean of
Visual Artistes and Performance Artistes.
It is from all these different genres of artistes that the global village has
become the playground for Photographers, Fashion designers, painters,
dancers and much more. All these genres revolve around one primary
thread …ART and ARTISTIC expression.



Contact: Email –

Outlets:The SP_CE Harare,Zimbabwe (stocks some clothing by the brand)

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